When a subsidiary of the Japanese trading company Itochu introduced AdPak USA, a tissue-pack marketing company, ACHA designed their Manhattan offices. The concept created open workstations that allowed staff to discuss and exchange ideas of the nascent business. It also included a display wall to promote new products to visitors. The idea of pocket-sized tissue-pack advertising was carried further as a graphic image that wrapped the office space, drawing on the playful and distinctly Japanese cuteness fad of Kawaii.
Itochu / AdPak / New York City
Project Credits
ACHA Team: Ali C. Höcek, Se Hyuk Jung, Hyun-Soo Kim
Contractor: DiSalvo Contracting